Thursday | 18th April 2024

The Little Wooden Peg – Welcome to Dún Laoghaire Town

04. 02. 2020

Please join us in welcoming new businesses to our town each month, help them find their feet in Dún Laoghaire by dropping in and supporting them.

The Little Wooden Peg

  • Just opened at – 55 George’s Street, Dún Laoghaire Town
  • Speciality – High quality natural, handmade clothing for children
  • Website –

The Little Wooden Peg is the first permanent high street space for a business that has been among us for a while already.  Ruth Anna Coss, the visionary behind the Little Wooden Peg, started out sourcing clothes for an Instagram-driven online store before meeting up with other local businesses (like Under the Willow Paper Co and reuzi) to run pop-up shops in the Dún Laoghaire Shopping Centre.

Ruth’s vision is to offer Irish families access to heirloom pieces that are non-toxic, handmade and generally sustainable. She traces supply chains to ensure products come from ethical sources  and then tries and tests the pieces and toys on her own children.

The Little Wooden Peg is the perfect antidote to fast fashion for kids (and mums, too). Their clothes aren’t trend-driven or fashion-led, and they’re so well made that they’ll get handed down to siblings and cousins without looking worn or dated.

Ruth’s bread and butter is clothes for newborns and children up to 8 years old. But the store truly carries something for everyone, and kids up to 14 and mums will also find pieces suited to them. You can also expect sustainable toys as well as products for the whole family from local lifestyle brands.

Keep an eye on this space: the Little Wooden Peg is still awaiting a full launch, but Ruth already envisions using part of her gorgeous shop to go back to her roots by offering a pop-up space for local designers and craftspeople and even a potential workshop space for community-based artisans and ventures.