This month’s Dún Laoghaire business spotlight comes from Faction, a strategic branding agency that calls the Glasshouses 2 (92 George’s Street Lower) home.
Faction connects with businesses who value branding and design and who see these tools as a strategic opportunity to set themselves apart and increase their bottom line. The team includes three core designers as well as five to ten external designers dotted around Ireland who contribute their unique skills with the Dún Laoghaire team.
The team at Faction aren’t your typical studio and they don’t do design for design’s stake: they welcome clients of all sizes who come to them with great ideas and a desire to turn those plans into reality. Tim and his team of designers provide start-to-finish services from naming to positioning and design and implementation.
Why Dún Laoghaire? When we caught up with Tim Bebbington, associate and lead designer, Tim noted all the things that make the town great for running a business: the ability to walk to work, proximity to the DART, and of course the sea. (Tim is a sailor, who first came to Dún Laoghaire in 1991.)
Spaces like the Glasshouse 2 sealed the deal. The space is impressive and filled with likemind creatives, and Tim liked what Chad Gilmer (owner of the space) was trying to accomplish with breathing new life into Dún Laoghaire.
What’s coming next for Faction? Big things, undoubtedly, but Tim says he’s looking forward to watching Dún Laoghaire blossom and reach its full potential as a quintessential and dynamic Irish seaside town.